A professional and classy letterhead is vital for every business.
Not only does it serve the primary purpose of conveying a message to its recipient, but can also serve as a strong marketing and branding tool.
It can serve various other purposes such as the authenticity of the company, corporate identity, visual interest to the recipient along with contact information.
The letterhead must reflect your brand message. If your business sells a product or a service which his fun, you can get creative with your design. If you deal with legal services, you must stick to a serious and straightforward design. The letterhead should not deviate from the nature of your business.
The content you decide to put on your letterhead along with its hierarchy plays an important part. You must place our information and logo correctly. Your name, name of the business, address, and contact details are mandatory.
You might end up overcrowding the letterhead if you don’t space your contents well. No one will read the content if it is stuffed. Placing is important, and you can use any side, corner or both of the page. You need not stick to one corner.
The typography you choose must reflect on your brand’s nature. You can use a mix of typeface and turn the information into an attractive design.
The traditional and ideal way of choosing colour combinations for the letterhead is by selecting your brand’s colour. If your brand has a bright colour, use it sparingly on your letterhead as it can overshadow the content of the letter.
Invest well in the paper used for letterheads. Let it not be too cheap as it can look unprofessional. An excellent quality paper, such as textured or luxury paper, gives a great impression of the company. For example,
Letterheads 100-120gsm with good quality letterhead around 120gsm.
Including watermark is a creative way of saving up valuable space and having an attractive letterhead simultaneously. Pay attention to the intensity of transparency so that it is visible and not distracting at the same time.
Use meaningful imagery which is relevant to your brand. If it uses too much of space, you could add it as a watermark. Take a quick look at below image.
All your legal information such as the business registration number, registered office address, registered country, goes at the bottom of the page in small font. This ensures that it does not interfere with the design. Also, include charity number if you are a charity and add ‘Ltd’ if you are a limited company.
If you don’t have any contents on the reverse side of your letterhead, you can include patterns, shapes or even solid colours there. You can use your logo behind as well.
Including a logo on your letterhead can do more than featuring your brand. It has the potential to act as a marketing strategy without emphasizing your brand imagery.
These were some of the tips to design a letterhead. Above all, keep it simple and be creative.
You can also hire printing companies who also come up with various ideas to design letterheads.